Design Museum Works with Office of Experience: Brand Building for Beginners
THIS EVENT WILL BE RESCHEDULED DUE TO COVID-19 CONCERNS. PLEASE LOOK FOR FURTHER INFORMATION VIA EMAIL AND ON THIS PAGE FOR THE NEW DATE OF THE EVENT. Thank you for your patience and please take precautions to protect the vulnerable.
This event will take place at Office of Experience, 125 S. Wacker Drive, Suite #3000, Chicago.
Behind every successful brand lies a hidden world of critical strategic decisions that define what a company stands for, what it sells, and exactly how its products and services are experienced in the market. As consumers, we all witness the results of these decisions every day. But what happens behind the scenes to craft a brand strategy that delivers?
Join Matt Herlihy, OX’s Executive Director of Strategy, in an interactive workshop that reveals the inside story of how brands are built. You’ll hear tales of brands done right (and wrong), learn about strategic fundamentals like purpose and positioning, discover the techniques and tools used by the pros, and build your own prototype brand on the spot. All brand-curious attendees are welcome!
This collaborative workshop with the Office of Experience (OX) is the first installment in the 2020 series. OX is a design and digital innovation consultancy for the modern marketing age and combines research, strategy, technology and design to help organizations reinvent their business and create next-generation brands, products and communication strategies. In an era of unprecedented disruption, OX is built to transform.