Journey Mapping for Better Experience Design
Monday November 7th 2016, 5:30 pm7:30 pm

Everybody has as story to tell, if you listen closely. The stories can be decades-long epics or minute-by-minute emotional roller coasters.

Companies, marketers, designers and developers all create stories when they build customer experiences. But will those experiences be pleasant and useful, or frustrating and unproductive? User personas and journey maps help us architect stories of experience by understanding user needs and crafting key customer touch points. They’re great tools for understanding your audience’s feelings, motivations, questions and reservations at every step of an experience.

In this workshop, you will learn the importance of user personas and journey maps, how to construct them for effective decision making in experience design, and be given a sample scenario to build from and flex your new knowledge of responsible design. Whether you’re new to the UX discipline or a seasoned pro, this workshop promises to inform and inspire…and of course imbibe 😉


Sign up for this ChiDM workshop today and join us at the Office of Experience to learn how journey mapping can help you create meaningful customer interactions and add powerful context to your next experience design.

This collaborative workshop with the Office of Experience is the third in a five-part series.

OX is a performance-driven experience design firm. In an era of big bang obsession, they help forward-thinking brands define, refine and continuously evolve to meet new demands.