ChicagoMade: Great Ideas of Humanity
December 1st–3rd 2016
In 1952, Encyclopedia Britannica published Mortimer Adler’s monumental Great Books of the Western World series—431 works by 71 authors—covering core ideas of the Western canon. Inspired by these works and with a desire to engage the general public in cultural discourse, Walter Paepcke, founder of Container Corporation of America, initiated an unprecedented advertising campaign, the Great Ideas of Western Man.
With reverence and enthusiasm, ChiDM is renewing this historic series. Our reprise, the Great Ideas of Humanity, is now being exhibited at the Business of Design Week conference in Hong Kong from December 1–3, and on bus stations across the Chicago Loop all year.
Organized by ChiDM Great Ideas committee.