From 1950–1975, Chicago-based Container Corporation of America ran a campaign heralded as one of the best in advertising history, Great Ideas of Western Man. The world has changed since 1975. Great ideas are timeless.
Our response, Great Ideas of Humanity, celebrates globalization and cross-pollination of ideas, societies, and cultures. Like the original series, a committee meets, gathers “great ideas,” and commissions an artist or designer to create a visual response. The work does not advertise a product, but an ethos—of the museum, of the community, of Chicago—to make the world a better place through thoughtful design.